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What is AWS SES and what does it offer?

What is AWS SES and what does it offer?

AWS SES (Amazon Simple Email Service) is a cloud-based email service offered by Amazon Web Services (AWS). It provides businesses with a cost-effective and scalable way to send transactional and marketing emails with a number of options for integrating it into your email marketing processes.

One of the key benefits of AWS SES is its reliability. It is built on Amazon's highly available infrastructure and has a reputation for delivering emails to the inbox with an impressively high success rate. This is important for businesses, as high deliverability rates are crucial for the success of email campaigns.

Who uses AWS SES?

AWS SES is used by a wide range of businesses, including e-commerce companies, media organizations, and software as a service (SaaS) providers along with many more. It is a popular choice for companies looking to send large volumes of emails, as it can handle high sending rates and provides advanced features such as automatic scaling and dedicated IP addresses. It's not just for the big guys though as it's often used for smaller use cases including small batched emails as well as transactional emails.

AWS SES Key Features

In terms of functionality, AWS SES offers a range of features that make it well-suited for email marketing for both bulk and transactional sending. These include support for multiple sending domains, customizable email templates, and integration with other AWS services such as S3 (Simple Storage Service) and Lambda (a serverless compute service).

AWS SES Deliverability

AWS SES also offers tools to help businesses ensure the deliverability of their emails. For example, it provides a feedback loop that allows businesses to track email bounces and complaints, and it offers a reputation dashboard that provides insights into the overall health of the SES account. By integrating your SES account with SES Monitor our software will closely monitor all of your outgoing email events and will let you know if anything goes wrong. As you continue to send out thousands or even millions of messages our SES monitoring tool will keep track of all the bounces and complaints giving you a clear picture of which recipients are failing.

AWS SES is a powerful email service that is well-suited for businesses looking to send high volumes of emails, whether for transactional or marketing purposes. With its advanced features and reliable delivery rates, it can help businesses improve the effectiveness of their email campaigns and drive better results. Combine this will a tool like SES Monitor and you should see drastic improvements in your email sending capabilities.

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