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Transactional emails explained

Transactional emails explained

Transactional emails are messages that are sent to customers as part of an established relationship or interaction. They are typically triggered by a specific action, such as making a purchase or resetting a password.

There are many different types of transactional emails that businesses can send, and they are used for a wide range of purposes. Some examples of when transactional emails are typically used include:

  • Order confirmations: When a customer places an order, they will usually receive a confirmation email with details of their purchase. This email might include information on the items purchased, the total cost, and the expected delivery date.
  • Receipts: After a purchase has been made, customers will often receive a receipt email with a detailed breakdown of the transaction. This email might include information on the items purchased, the price, and any applicable taxes or fees.
  • Shipping updates: If a customer has purchased a physical product, they may receive emails with updates on the shipping status of their order. These emails might include information on the estimated delivery date and any tracking information.
  • Account updates: If a customer updates their account information, such as their email address or password, they will typically receive a transactional email acknowledging the change.
  • Password reset emails: If a customer has forgotten their password and needs to reset it, they will receive a transactional email with a link to reset their password.

Transactional emails are an important tool for businesses, as they help to establish and maintain relationships with customers. By providing timely and relevant information, transactional emails can help to build trust and improve the customer experience.

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